We launched our 2024 Easter campaign on Random Acts of Kindness Day – and Yorkshire responded with kindness by the bucket load!
Over the six weeks that followed, 70 companies across Yorkshire came together to support the appeal in a true show of community spirit – setting up collection points in offices and getting customers involved with raffles and giveaways. Leeds-based Morley Glass and Glazing made an incredible contribution, donating a whopping 4,000 Easter eggs. Even local ice hockey heroes, the Leeds Knights, joined the effort by giving fans a chance to win a season ticket in exchange for donating an egg at their March home games.
Charlotte Farrington, CEO and founder comments: “While we primarily focus our energy and resources on funding essential items, we understand how important it is for children to feel included in other celebrations throughout the year.
“An Easter egg is something many children take for granted, but for families living in destitution this is just yet another luxury that feels out of reach. As a child, it might not be a standout memory getting an Easter egg, but you will remember if you were the one child that didn’t.”
In the words of one of the teachers that benefited from the charity’s appeal, an Easter egg is “something that some people take for granted but was a real treat for our children and to see the joy and delight as they picked the one they wanted was priceless”.
A HUGE thank you to everyone that supported our Easter campaign this year. We have been absolutely blown away by the support and thanks to this remarkable generosity, we have delivered Easter eggs for every pupil in over 50 primary schools across Yorkshire.
